Impact of Insta Tourism on Youth Travel Decision Making to Egypt

Salah, Noha Khaled; Ibrahim, Prof. Dr. Hebatallah Sobhy; Hammoud, Ghada Aly

doi:10.21608/ijtah.2025.359652.1142

Impact of Insta Tourism on Youth Travel Decision Making to Egypt

Document Type : Research Articles

Authors

¹ Master&amp;amp;amp;amp;#039;s researcher in the Department of Tourism Studies

² Vice -Dean of the Education and Student Affairs Faculty of Tourism and Hotels, Beni Suef University

³ Ex-Dean of Faculty of Tourism and Hotels, Beni Suef University

10.21608/ijtah.2025.359652.1142

Abstract

This paper seeks to pinpoint the high-rate usage and employment of Instagram in the travel industry. Social networking sites like Facebook, Instagram and YouTube have emerged in recent technological trends. These websites encourage users to upload pictures of their activities, post blog entries and share information about what they are doing, their interests and activities with other users. Many in-house industry reports assert that lodging facilities and tourist attractions are utilizing these social media platforms to interact with their visitors. However, since a substantial portion of the content on Instagram may be edited or sponsored, questions arise about the veracity of the information found there which may result in inflated expectations regarding travel destinations. Consequently, this impacts the conduct of travelers, particularly those from generation Y. The study survey was conducted by a questionnaire (2500 forms) to a group of Egyptian and foreigner informants using Instagram application in making the travel decision to visit Egypt. The completed forms were (2300 forms) with a valid percentage of 92 %. The study also found that Instagram is regarded as a reliable source of tourism information by participants relying on it for holiday planning. There is also a strong correlation between trust in the platform and travel decisions.

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