Role of Digital Technologies in Enhancing Museum Interaction and Visitor Experience: Rijksmuseum in Amsterdam A Case Study

Digital technologies significantly enhance visitor experiences in museums and facilitate access to cultural heritage. They include various tools and systems that enhance visitor understanding and interaction with the exhibits. For example, interactive display screens promote innovation and entertainment by engaging visitors in firsthand experiences more intelligently and creatively than traditional methods. Additionally, direct projection technology is a modern advancement in displaying artifacts. It creates unique and engaging visual experiences for visitors. It uses projection devices to transform various surfaces into interactive display screens. Augmented reality integrates digital information with the physical environment, providing supplementary information about the exhibited items helping visitors understand the historical and cultural context of the displayed artifacts. Mixed reality technology combines real and virtual elements, allowing users to interact with them in a single environment within the context of museums. This paper aims to shed light on the most significant outcomes of using digital technologies in museums, particularly in increasing museum attendance. According to the 2021 International Council of Museums (ICOM) report, elevating visitor experience and transforming a museum visit into an enjoyable and interactive educational experience enhances understanding, increases motivation for learning, and makes museums modern educational platforms that align with the aspirations of new generations. Hence, the integration of technology in our Egyptian museums, particularly the regional ones (Kafr el-Sheikh and Ismailia), becomes a priority to keep pace with the times and to fulfill their educational and cultural mission on a broader scale.