The Impact of Accommodation Development on the Occupancy Rate in Beni Suef Governorate Hotels (Guest Serv – Qual Perspective)

Document Type : Research Articles

Author

hotels department, faculty of tourism and hotels, Fayoum university

Abstract

The accommodation industry is a major contributor to employment and gross domestic product (GDP) in many regions, particularly in developing economies. In addition to its economic impact, the accommodation industry also plays an important role in promoting cultural exchange and understanding. So this research investigates accommodation development's impact on hotel occupancy in Beni Suef, Egypt to inform tourism industry enhancement strategies. It examines influences on occupancy rates in a region economically reliant on tourism.
The research utilized a survey of 377 hotel guests. The survey analysis shows significant relationships between reliability, assurance, empathy, development obstacles, and hotel occupancy rates. However, responsiveness and improving hotel structure did not demonstrate statistical significance.
Key findings indicate the importance of enhancing staff capabilities, improving infrastructure and accessibility, increasing marketing efforts, addressing bureaucratic hurdles, incentivizing accommodation investment, and renovating aging facilities to drive occupancy.
Overall, the research illuminates’ factors affecting hotel occupancy rates, contributing to hospitality knowledge. It provides implications for stakeholders to improve Beni Suef's service quality, infrastructure, and occupancy rates. Further studies could examine other locations.

Keywords

International Journal of Tourism, Archaeology and Hospitality
Volume 4, Issue 2
July 2024
Pages 109-129

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