Exploring the Role of Halal Tourism in Reinforcing the Competitive Advantage of the Egyptian Tourist Destination

Document Type : Research Articles

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Tourism Studies Department, Faculty of Tourism and Hotel, Mansoura University, Egypt

Abstract

Abstract
Providing a wide range of tourism patterns is one of the efficacious ways towards enhancing the competitiveness of tourist destinations. Halal tourism is a contemporary tourism pattern where tourists travel to tourist destinations that offer tourism facilities and services complying with rules of the Islamic religion. This research seeks to demystify the role of halal tourism in reinforcing the competitive advantage of the Egyptian tourist destination. The research depended upon primary data through carrying out interviews with fifty-four Egyptian tourism experts; from January, 2024 to April, 2024. The research also depended upon different sources of secondary data related to its subject. The findings have revealed that as long as there is an increasing proportion of Muslim tourists who stick firmly to rules of the Islamic religion, implementing halal tourism as an innovatory tourism pattern at the Egyptian tourist destination is key. It will result in achieving many advantages and one of them is reinforcing the Egyptian tourist destination’s competitive advantage amongst other destinations. The research recommends enacting necessary rules, regulations and codes of practice for properly managing halal tourism and its activities at the Egyptian tourist destination. It also urges the Egyptian Ministry of Tourism and Antiquities and travel agencies in Egypt to co-operate with the leading countries and travel agencies in halal tourism to benefit from their successful experiences in implementing it.

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