The Green Tourist Destination as A Competitive Marketing Advantage in The Tourism Market

Today, the world is witnessing severe changes as a result of the misuse of natural resources and the serious damage that has been caused to the environment, which has been caused by people. Tourism is one of the main pillars of the economy of any country, so start thinking about solutions of an environmental nature in solving problems, and similarly in the field of tourism, where the link of tourism with the environment is no longer limited to the pattern of ecotourism only, but also sustainable tourism, responsible tourism, Tourism is environmentally friendly and green tourism and other less negative patterns have a negative impact on the natural environment of the tourist destination, and it is no longer limited to tourism patterns only, but with the severity of the difficulties and negative consequences facing the world today, the tourist’s thinking has also changed and his desires when choosing a tourism destination have become a lot. Many tourists today are looking for tourist destinations that are predominantly environmentally friendly and practicing environmentally friendly tourism activities such as walking, cycling, camping, mountain climbing and others. Not only but also on the social side, as the local population has a strong influence with their cultural heritage, customs and traditions on the tourism activity of the destination and it also benefits them in terms of providing job opportunities and cultural exchange resulting from direct dealing with Tourists