Gray tourists' preferences in tourist destinations and hospitality organizations

Document Type : Research Articles

Authors

1 Hotels Department, Giza Higher Institute for specific Studies

2 Tourism Studies, Faculty of Tourism and Hotels, Beni-Suef University

3 Cairo higher institute for tourism and hotels

Abstract

The global demographic has witnessed a major transition toward an aging population; this transition is demanding more and more aging-friendly products and services, including tourism products and services (Kim et al., 2015). Grey tourism should not be seen as a barrier to tourism industry but must be seen as a golden opportunity to generating more income (Zielińska, 2021). Older consumer market has become more heterogeneous than the younger consumers in terms of preferences, motives, and spending power (Belal and Zakaria, 2022).
This research has been held to identify the main characteristics of the grey tourists who visit Egypt and to identify the preferences of gray tourists concerning the Egyptian tourist destinations and hospitality organizations' attributes in relation to (design, features, facilities, and services). Also, the research tries to launch special policies and services specifically targeting the old tourists’ needs and desires in hotels and destinations to be able to trigger this important niche market.

Keywords

International Journal of Tourism, Archaeology and Hospitality
Volume 4, Issue 1
January 2024
Pages 118-146

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