Evaluating The Importance Of Meditation Tourism as a Core Tourism Product In Egypt , From Meditation Tourists’ Perspective .

Document Type : Research Articles

Author

Associate Professor -Cairo Higher Institute For Tourism and Hotels

Abstract

The concept of meditation tourism has become more prominent in the last few years as an increasingly popular tourism product. Meditation tourism is a form of vacation travel and leisure activity to calm one’s mind and body both mentally and spiritually. Tourists now possess a significantly elevated level of openness to new experience and Egypt can be one of the world’s medi‌tation tourism spots if its travel agencies started to put it on their tourism regular programs . EGYPT has many locations that can be spiritual and are suitable for practicing meditation. This new form of tourism is becoming an important business philosophy of many hotels and resorts around the world. This study aims to highlight the significance of meditation tourism , identify the role of travel agencies in organizing meditative programs from meditative tourists perspective, identify meditative travelers level of satisfaction and their future intention of meditative tours. This study uses a quantitative methodology and an offline /online survey to gather data from 237 participants who practice meditation. The results of this study may assist travel agencies to figure out the importance of organizing meditation tourism programs and shed the light on Egypt as a meditation tourism destination .

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