Factors Influencing the Digital Tourism Marketing of Generation Z Tourists "Applied to the Egyptian Tourist Destination"

Document Type : Research Articles

Author

Tourism Studies Department, Faculty of Tourism and Hotel, Mansoura University, Egypt

Abstract

Abstract:
Attracting a varied array of tourists through adopting convenient marketing tools is considered an effective way to achieve success for the tourism industry. Generation Z is one of the most important categories of tourists at the present time and in the forthcoming years. This research seeks to comprehend factors influencing the digital tourism marketing of Generation Z tourists "applied to the Egyptian tourist destination". The research depended on primary data through addressing a questionnaire form to a number of (435) Generation Z tourists; from April, 2023 to November, 2023. It also depended on different sources of secondary data related to its subject. The findings have revealed that Generation Z tourists depend regularly on modern technological applications of tourism e.g. online travel agencies, tourism social media platforms and websites, and they are fond of new technological trends in tourism e.g. virtual tourism. However, the digital tourism marketing practices in Egypt face some challenges and it is not perfectly implemented to target younger generations of tourists. Therefore, the research recommends enhancing and increasing the adoption of digital marketing practices in the Egyptian Ministry of Tourism and Antiquities, as well as in Egyptian travel agencies to effectively market the Egyptian tourist destination for Generation Z tourists.

Keywords

International Journal of Tourism, Archaeology and Hospitality
Volume 4, Issue 1
January 2024
Pages 15-37

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