Customers’ behavioral intensions towards gas stations fast-food outlets in Egypt.

Document Type : Research Articles

Authors

1 Cairo higher institute

2 Helwan University

Abstract

With the Egyptians’ changing lifestyle, especially working people and students are seeking easy access and rapid solutions. Gas stations convenience stores are continuing to grow and attract more customers. This study aims to determine how the general behavioral intentions of customers are influenced by characteristics present at fast-food outlets found in gas stations, such as the quality of the food, convenience, perceived service quality, and price.
Data were collected through an online survey completed by customers recently purchasing their meals from convenience stores at gas stations such as Circle K, On the Run, Bonjour, etc. This survey consisted of five main sections, 21 items based on a seven-point Likert -scale (from strongly disagree to strongly agree) was used to measure customers' opinions regarding food quality, service quality, convenience, perceived value, and behavioral intention. All four of the hypotheses were supported, and four of them were confirmed. The findings show that behavioral intention has a positive correlation between food quality, convenience, perceived price and service quality
The findings of this study can be used by the owners and managers of fast-food outlets located inside gas stations to assess how satisfied customers are with the quality attributes and whether they plan to return or refer others. They can eventually sustain and grow their enterprises if their consumer bases are happy.

Keywords

International Journal of Tourism, Archaeology and Hospitality
Volume 3, Issue 2
July 2023
Pages 115-135

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