Local Food Festivals quality: Towards Successful for Egyptian Food Tourism

Document Type : Research Articles

Authors

1 hotels management,faculty of tourism and hotels,fayoum university

2 hotels management, faculty of tourism and hotels, fayoum university

Abstract

This study reviews the actual roles of local food festivals quality dimensions towards successful for Egyptian Food Tourism. An activity that has been found to enhance food tourism opportunities is local food festivals. This study examines how, through the manipulation of such festival attributes, festival managers can foster positive consumer perceptions of products central to the festival. The factors have led the menus of Egypt cuisine to be mainly influenced by foreign based cultures instead of using local products. Even though Egypt is designated as the richest region with local food resources, Stakeholders hardly use local food festivals and other opportunities for improving the destination image and create sustainable local food tourism. The current study shows that Egypt is less likely to succeed in local foods tourism and be able to overcome the challenges of global food cultures. The study is based on a quantitative approach to achieve its aim. The procedure for collecting data for this study used a questionnaire to collect exploratory data. The primary data was collected via a structured questionnaire from 500 visitors of Cairo international dates festival from 1st to the 7th of March 2023. The study employed convenient sampling technique to collect the data. To achieve the objectives of the research, 500 questionnaires were distributed and after deletion of incomplete responses, 412 questionnaires were valid to use with a response rate of 82.4%.

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