Towards A Sustainable Hotel Education (An Analytical Strategic Study at The Faculty of Tourism and Hotels, Mansoura University - TOWS Matrix as A Model)
Abstract
This research aims to identify the perceptions of both (bachelor/postgraduate) students, as well as faculty members and their assistants about hotel education for sustainable development, and to conduct an analysis of the internal and external environment (SWOT) to assess the department's readiness to achieve sustainable development and to develop strategies to facilitate the implementation of Hotel Education for Sustainable Development. In order to achieve the objectives of the study, a questionnaire form was adopted and distributed to (116 undergraduate students, 47 postgraduate students, 11 staff members in the department), and the field study for this research was conducted during the academic year 2020/2021. During the period from November 2020 to April 2021.
The questionnaire consisted of two parts: the first was divided into five dimensions, and the second included strengths, weaknesses and suggestions for improvement. The collected data was processed through the SPSS V.26 program. The results concluded that there is a neutral perception towards the concept of hotel education for sustainable development. The results also concluded that there are (3) main strategic alternatives that can be applied in order to achieve sustainable development, which are as follows: treatment strategy, integration strategy, and excellence strategy. Some of main recommendations were: Cooperating with organizations supporting sustainable development such as UNESCO, Ministry of International Cooperation and updating academic curricula to meet the faculty’s needs and the labor market in light of the sustainable development goals and Egypt's vision 2030.
Saleh, A., & Zohry, M. (2022). Towards A Sustainable Hotel Education (An Analytical Strategic Study at The Faculty of Tourism and Hotels, Mansoura University - TOWS Matrix as A Model). International Journal of Tourism, Archaeology and Hospitality, 2(1), 45-74. doi: 10.21608/ijtah.2022.244444
MLA
Ahmed Saleh Saleh; Mohammed Abd El-Fattah Zohry. "Towards A Sustainable Hotel Education (An Analytical Strategic Study at The Faculty of Tourism and Hotels, Mansoura University - TOWS Matrix as A Model)", International Journal of Tourism, Archaeology and Hospitality, 2, 1, 2022, 45-74. doi: 10.21608/ijtah.2022.244444
HARVARD
Saleh, A., Zohry, M. (2022). 'Towards A Sustainable Hotel Education (An Analytical Strategic Study at The Faculty of Tourism and Hotels, Mansoura University - TOWS Matrix as A Model)', International Journal of Tourism, Archaeology and Hospitality, 2(1), pp. 45-74. doi: 10.21608/ijtah.2022.244444
VANCOUVER
Saleh, A., Zohry, M. Towards A Sustainable Hotel Education (An Analytical Strategic Study at The Faculty of Tourism and Hotels, Mansoura University - TOWS Matrix as A Model). International Journal of Tourism, Archaeology and Hospitality, 2022; 2(1): 45-74. doi: 10.21608/ijtah.2022.244444
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