Mapping The Landscape as Artificial Intelligence (AI) Applications in Cairo hotels

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1 PhD Student, Faculty of Tourism and Hotels ,Fayoum University

2 Faculty of Tourism and Hotels – Fayoum University

Abstract

Abstract
Artificial intelligence (AI) is considered  as one of the greatest important innovative technologies. This paper aims to discover the application of AI techniques in the Egyptian hotel sector and investigate the employees’ perceptions of using AI tools in the hotel sector.This paper applies the quantitative approach; a questionnaire was designed and distributed to employees’ in cairo hotels, and only 380 replies were valid for statistical analysis. This research found two essential employees’ views of applying AI: advantages of AI and disadvantages of AI. This research illustrates the AI techniques that are applied in the Egyptian hotel sector as well as categorizes the perceptions of employees regards AI, which may help managers to generate policies and strategies to recover their technological infrastructure and skills, as well as to implement the most beneficial AI tools. As a result, their performance improves while they save time and money. Furthermore, the researcher demonstrates that the hotel industry is undergoing significant technological changes in Egypt Vision 2030. The current study was conducted in five-star hotels in Cairo, Egypt. The research findings include, it suggests that future studies collect more data over a longer period to test the measuring instrument. It also suggests conducting similar studies in other sectors in Egypt as well as the same sector outside Egypt to test the generalizability of its findings, so this study may be considered one of the few studies that discuss Artificial Intelligence in the Egyptian Hotel Sector: Application and Impression.

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